What is Personal Branding?
It’s your personal calling card, your visual brand, and a representation of everything you stand for and what you want people to know about you.
It's a personal source of self-expression that deserves more than a cursory thought and brief consideration.
For better or for worse, the first impression you give to someone will be formed in sometimes less than seven seconds.
Why do you need one? You already have one, no matter how much or how little effort or thought you put into it. You need to understand that perception is reality - how you think about yourself and how others see you.
It's neither a luxury nor even an option - it's a necessity in today's world.
And it's fluid, it's a living entity. It takes a shape and morphs to fit your current need.
Don't take this as you being told that you're "right" or "wrong" in your fashion and style choices. It's all about you and knowing who you are and what you want. About learning what works best for you. And making sure your messaging matches and exemplifies it.
Life happens - has your branding kept pace?
What is an Image Consultant?
According to the Association of Image Consultants International (AICI), the largest professional association of personal and corporate image consultants worldwide, “Image consultants offer assistance in image enhancement (appearance, body and color analysis, wardrobe development, and management), sound and effective communications, business and social etiquette, civility, branding, and more—all through coaching and training.”
In layman's terms - an image consultant has the tools and knowledge to help you express yourself on your terms. To clarify your message. And to make you look and feel your absolute physical best in the process.
Everyone is already beautiful. Everyone is already perfect.
A professional can help you where you want it, not where someone else thinks you need it.
Why hire an Image Consultant?
You own your personal message. You need to control what you're saying to others.
Working with a professional can help you define your personal brand and reflect a true visual representation of your inner power.
This extends to not only your wardrobe and intangible skills, but your physical surroundings, including your office or personal work space. Everything about you sends a message to others and wrong impressions are difficult if not sometimes impossible to correct.
How is Karen different?
The development of a personal brand and powerful presence starts on the INSIDE - and that’s where Karen starts.
Putting a new coat of paint on a race car with an incomplete engine won’t win you the race. You need to put in the work to ensure all the moving parts are performing at optimal levels.
And by doing the inner work first, you’ll embrace and own your outer shell with a stronger determination and confidence.
Elegance is not about being noticed, it's about being remembered.
Which program is right for you?
Click to learn about each one & to enroll.
Schedule a complimentary 30-minute Strategy Session to answer your questions!
*subject to change or update