What is a Business Coach?
The Worldwide Association of Business Coaches (WABC®) defines the profession as “the process of engaging in regular, structured conversation with a "client"…to enhance the client’s awareness and behavior so as to achieve business objectives for both the client and their organization.
Business coaching enables the client to understand their role in achieving business success, and to enhance that role in ways that are measurable and sustainable. The coaching process may take different forms (e.g., individual or team coaching) and involve different goals (e.g., problem solving, career and succession planning, leadership/executive development, creation of high-performing teams), but throughout there is a clear focus on the business objectives of both the client and the organization.”
The International Coach Federation (ICF), the leading global organization dedicated to advancing the coaching profession, defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”
Why should you work with a coach?
A coach gets you to take action by challenging your limiting beliefs and guides you to your best self.
Anyone who feels a gap between where they are and their full potential should work with a coach: entrepreneurs, executives, professionals, managers, small business owners, new graduates.
A coach is the solution if you want to:
Succeed in a new role
Prepare for my next role
Correct or engage any skill gaps
Get a team back on track
Improve employee engagement
A trusted sounding board
ICF states that "a growing number of organizations recognize the value in building a coaching culture that offers employees at all levels the opportunity to grow their skills, enhance their value and reach their professional goals."
And according to a 2018 study by ICF and Human Capital Institute, "77% of human resources practitioners and leaders report that their organization is in a state of constant change, with priorities and strategies continuously shifting."
A coach can help guide you to a goal and keep you on track.
"Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives - choice, not chance, determines your destiny."
HOW DOES COACHING WORK?
In contrast to a consultant, with a coach, the client sets the agenda and is responsible for the work. The coach acts as mentor, a guide, and someone you can trust to be truthful, transparent and usually brutally honest with feedback.
Knowledge of your industry is not necessary, as the work being done is focused on personal growth and leadership development.
Although KKBI has established standard coaching programs, each can be customized and tailored for each client based on their needs; however, to produce the best outcome, the basic process will remain (this applies to both private and corporate clients):
Coaching is done either in person, via Zoom, or phone, in whichever method is preferred by the client and possible based on area (travel time and mileage may apply).
All sessions and outcomes are confidential between coach and client.
Intake and Introduction
This step involves information collection, including, but not exclusive, to: establishing and clarifying personal, professional and business goals; current mindset; clarification of values; and understanding the coaching process and guidelines.
Instruction & Guidance
Each client will be provided with information, resources, and guidance on how each business goal and/or concern could or should be corrected, grown, or improved.
Although progress and goal achievement is ultimately the responsibility of the client, goals, milestones, and progress will be charted and monitored, and the coaching process will provide the guide to stay on track.
HOW COULD YOU USE A COACH?
Here is a small sample of how you can work with a coach to improve and grow your business:
Marketing Plan Development
Create client avatar
Menu of services and/or products
Social media strategies
Social media platform operations
1:1 COACHING PROGRAMS
GROUP COACHING & MASTERMINDS
Schedule a complimentary 30-minute exploratory call to answer your questions!
*subject to change or update
Currently in development and launching 2020...
They will create a cohesive leadership and operational mindset within a team.
Will be available in 1/2 day, full day or multi-day formats.
Sign up now for advance notification of classes, OR contact me for additional information or an immediate need
My Signature Image Transformation Services will complement your coaching program to ensure your external messaging represents your internal transformation.
And for those of you out of my immediate area, I will work with you to coordinate travel.